1. Build your online presence
To be recognised you need to be heard and being taken notice of on the likes of Twitter and Facebook is way harder than it sounds. You’re competing against hundreds if not thousands of other bands all competing for the same prize. To win this battle of the bands make sure you post/tweet/share as much stuff as you can even if it’s a tongue-in-cheek cover of Cyndi Lauper’s Girls Just Want To Have Fun.
2. Make friends
Remember that not only are you looking for a gig, but the venues are also looking for bands to host. Do some investigating and search for some venues you like, add/follow them and befriend each other. You never know, when their headline act drops out last minute with food poisoning they will come to you.
Hashtagging is an extremely useful tool in the world of social networking and is one which all aspiring musicians should have their head around. Hashtags connect people together and using the right ones will be massively beneficial.
One example I like to use for my blog is #NorthEastHour. It connects business (including bars and clubs) from that area to each other and allows them to advertise themselves. I’m sure there are others for different areas too. Don’t be afraid to do a bit of experimenting!
4. Buddy up with Bloggers
As well as making friends with venues on social media, it is also important to get to know bloggers. These are the people who will review your music and will allow event managers to have an idea of who is hot and who is not. Send them your stuff and make sure you keep them updated as to what you’re doing and any forthcoming plans. They work really well as a form of PR for your band and will be sure to spread your name around.
5. Be interactive
No, this does not mean google yourself. However, I do mean search your bands name on Twitter because chances are if you’ve released a lot of stuff and already got a few followers someone, somewhere will be talking about you. Return that favour by giving them a quick thanks. It’s just polite. Also, if people come to your page and see that you regularly interact with your fans you will come across as awesome people and gain more followers.
6. Be generous
Some say the best things in life are free so why not make the most of that and do some giveaways? Whether that be tickets, merchandise or music everybody loves a freebie.
Turn it into a competition and make sure you are rewarding somebody who truly cares about you and your music. It’s a nice way to engage with your fans too.
7. Go behind the scenes
Followers love a good old behind the scenes exclusive and the online world is the best way to give your audience that without fighting off a horde of screaming fans whilst packing away your gear.
With the use of photo and video apps such as Instagram and Vine bands have never had it better when it comes to sharing what really goes on when the encore finishes. Ideas such as tour diaries and sharing snippets of footage from gigs for those fans who couldn’t attend can work wonders.
8. Be yourself
If you are in a band you are bound to have some form of personality. So don’t be afraid to show that off through your social accounts. Chances are if you are the lead singer of a pop-punk band then your followers will be expecting a bit more than ‘New single out tomorrow.’
Be quirky, have fun and don’t take it all too seriously.